Premier Sotheby's International Realty broker associate Jennifer Farley is a sought-after real estate professional with nearly 2 decades of experience assisting customers buy and sell property here in Western North Carolina.

After falling in love with Asheville while obtaining a BA degree at the University of North Carolina at Asheville, Jennifer was inspired to call the mountains of North Carolina home. Together with her husband, George and their son, Luke, Jennifer enjoys all that the diverse mountain community offers, including hiking, camping, whitewater rafting and the artistic culture scene specific to Asheville. "I see myself as a steward of Western North Carolina," she says. "With each decision to buy or sell, our area is shaped and molded into something greater. We are building a community for the future. I am honored to be a part of that."

After partnering with fellow Premier Sotheby's International Realty associate Cain Cox to create The Cox-Farley Team in 2006, Jennifer helped push her real estate group into top-producing status. She consistently obtains an average of 98%-100% asking price for her sellers and attributes this success to her professional expertise and competence, the best use of technology, and her ability to approach the pricing assessment from various perspectives. In addition to her experience as a Pricing Advisor, she also incorporates her Home Staging Accreditation as an integral part of her start-up marketing plan. The Cox-Farley Team proudly boasts a business-model based primarily in referrals and repeat business from satisfied clients. Most important to Jennifer is providing excellent service and creating clients for life. "My business is really more about people than houses. It's about listening for what really matters and helping clients navigate the process."

Jennifer is a member of North Carolina REALTORS® and the Land of the Sky Association of REALTORS®. She is a Certified StagedHome Professional and recently gained her Pricing Strategy Advisor Accreditation.